Easy, Effective & Entertaining
Learn the psychology and master the mechanics
of the world's most popular auction site.

Critical policy changes instituted by eBay are explained in this updated program. Produced in 16:9 Widescreen, this 85-minute learning tool is well organized and rich in production value. It is not a documentary, interviews or a seminar, but a powerful training program you will want to keep handy as reference. An index menu enables you to jump to any of the main topics or 57 sub topics quickly and easily. We are exceptionally proud of this product and confident you will find it worth every penny.

Step-by-Step Video Tutorials

Buying  Learn the psychology of bidding, how to determine market value, understand market dynamics, what the bidding frenzy is, how to recognize fraud, how to avoid common bidding pitfalls, what sniping is and how it works, how to use proxy bidding, why to protect your profile reputation, and more.

Selling  Learn Auction and Buy-It-Now format tricks, the best days of the week and months of the year to list, how to determine starting price, tips for taking digital photos that increase sales, writing an effective description, choosing title keywords and using title shorthand, learn which shipping options to offer and avoid, calculating handling fees, understand what delights and annoys customers, learn about critical eBay policy changes, and more.

Shipping  Learn the differences between shippers and when to use each, how to protect and improve DSR ratings, packing tips and tricks, where to find free shipping supplies, how to print labels economically, where to ship on-line without subscription fees (even for non-eBay orders), and more.

Feedback (Bonus Segment)  Learn about eBay's Feedback system, Feedback Etiquette, how to guard against receiving Neutral or Negative Feedback, learn about critical eBay policy changes that impact all sellers, how to prevent a cantankerous buyer from causing problems in the future, and more.